In Spring this year, Greenall’s saw the relaunch of The Original London Dry Gin followed by variations including Wild Berry and its’ travel retail exclusive Extra Reserve. Although the liquid inside remains unchanged since 1761, a new bottle was designed to best reflect the craftsmanship, quality and heritage of the Greenall’s brand. It draws inspiration from archives at G&J Distillers in Warrington, the home of Greenall’s and the oldest gin distillers in England.
On Tuesday 26th September, we witnessed the creation of its latest expression, Greenall’s Sloe Gin. Joining the Greenall’s portfolio in the very same bottle design, a brand-new Sloe liquid has been bottled in preparation for the cooler months ahead. Following 8 weeks macerating the sloe berries, we sent a total of 3,600 bottles of Greenall’s Sloe Gin down our production line, much to the delight of 12 leading media. These 12 journalists from key publications such as Gin Foundry, Gin Monkey, London Unattached and the Warrington Guardian, joined our Master Distiller Joanne Moore to experience the work that goes into our Sloe Gin. Our guests then enjoyed carefully selected Sloe cocktails with a quintessentially British lunch overlooking the stills.
Continuing the foodie theme, Greenall’s Sloe Gin was also showcased to an array of London journalists during a game carvery masterclass with the infamous chef Mark Hix. Our guests were treated to an impressive spread of British game meats prepared by Mark Hix, complemented by our bespoke Greenall’s Sloe Gin jam and signature Sloe cocktails. In a gorgeous private dining room within Brown’s of Mayfair, we hosted high-calibre media guests from The Sunday Times Style Magazine, Town & Country, Good Housekeeping, The Huffington Post, and many more.
As you can see, Greenall’s Sloe Gin may just be your ultimate winter warmer. It is versatile and can be enjoyed neat, over ice, or as a base to create a range of delicious and easy to make cocktails. Mixed with ginger ale it creates the Greenall’s Edward’s Breakfast, cloudy lemonade for the Greenall’s Sloe Thyme, or heated with apple juice and spices for the Greenall’s Take it Sloe Toddy. For a Christmas toast and special occasions, it combines perfectly with Prosecco to form the Greenall’s 1761 Royal. Not only does Greenall’s Sloe Gin pair well with other spirits, but also with food, particularly suiting the flavour profile of British game which is currently in season.
So, what are you waiting for? Head online to Amazon or to your nearest Pizza Express to taste the beautifully rich ruby red Greenall’s Sloe Gin.